Are you wondering about what makes Youtube ads so much better than TV advertising? If you’re not already using Youtube to promote your business on the web then you can bet that you’re leaving a lot of money on the table. Many of the top web marketing professionals in the country recommend Youtube ads and for good reasons. In this article, we’ll tackle a few of the significant benefits of Youtube advertising as opposed to conventional TV ads.
Perfectly good reasons to choose Youtube ads over TV advertising
- Youtube has a much bigger reach
Youtube can deliver ads to as many as 14 million people a month; that’s bigger than all the ads delivered by television networks in Australia. This is hardly surprising since people don’t need to be sitting down in front of their television to see your ads. We know how high the usage is in smartphones these days and Youtube allows you to run advertisements on people’s phones while they are sitting at a bus stop, waiting for a train or wherever it might be.
- Smaller budget needed
You don’t need a huge lump sum to get started with Youtube advertising unlike TV, where you’ll typically need $10,000 to $50,000 to get started. You can start using Youtube to promote your products or services for as low as $50 and start displaying your ads to the right audience.
- Easy to get people to take action
Youtube makes it easy to get people to take action on whatever it is that you need them to do in terms of responding to your ads. Whether it’s buying something, submitting a contact form, downloading a brochure or whatever it might be; it’s easier for people to do that since they can just go ahead and click on a button or a link and accept the action.
- You pay for actual views
Unlike that of TV advertising, you only pay Youtube when someone actually views your ads. Your TV ads might be playing but people may not necessarily be watching as they are free to do other things like go to the bathroom or have a snack. You can get up in the middle of a movie or a show and businesses get charged for the TV ads regardless. In the case of Youtube ads, you only pay when people finish seeing your ads or if it has been shown for at least 30 seconds or longer. This means that if your ad is 35 seconds long and someone watches it for less than 10 seconds before closing it out; you don’t get charged for that ad resulting in free views.
- You can target your audience
With Youtube ads, you’re not just showing your stuff to random people as you would with TV ads where you’re limited to general demographics about who is watching it. Youtube lets you see who exactly are watching your ads and the actions that they’re taking in response to it. This means that even without an e-commerce website, you can do stuff like track phone calls, email forms and contact requests.
- You can track and measure absolutely everything
Youtube ads are superior to TV ads in terms of tracking and can give you valuable data that’s just plain impossible to get with the latter. This includes data on who bought your product or service, where they’re from and valuable demographic data such as age, gender and ethnicity. More importantly, you can overlay the data to figure out the profile of customers that are giving your business the most money and target more of those people accordingly.
- You get social proof
Put up good ads on Youtube and it doesn’t even have to be a direct “call to action” advertisements and you’ll get social proof. You can put up educational or entertaining videos that are relevant to your ad and people will start sharing it or promoting your ad to their friends resulting to more views with no added cost or effort on your part.
If you’re good at crafting really good or “viral ads”; people talking about viral marketing and how their videos became viral on Facebook or Youtube. Needless to say, you can’t do this with TV; people can’t share your TV ads with other people and such is the power of Youtube advertising.
So there you have it – 7 specific reasons why Youtube ads beat TV advertising. Do you have any questions or do you need help setting up Youtube advertising? Get in touch with us here at https://thinkbigonline.com/; we’ll be more than happy to help!
