If your customers search and find positive reviews and comments then they’re more likely to actually buy from you. But if they search and find negative reviews then they’ll leave your store without a word more.
You see, most business owners just build the website and expect the traffic to come, ultimately the website is the easiest part. If you truly want to be successful then you need to invest more time and money in traffic than in your website.
As a business owner it can be confusing to work out what social network you should join, what social network you can get value from and whether you should even be doing social media marketing in the first place.
Often we’re asked how much copy should it take to convince a visitor to buy, the answer is “as long as needed”. As a general rule of thumb, the greater the price of your product the more content is needed.