Case studies
SEO
PPC
SOCIAL MEDIA
WEBSITE DESIGNS
FACEBOOK ADS
SEO
SEO case study #1
This is a mid sized E-Commerce store that we run an SEO campaign on. You can see that after one month of intensive work we were able to increase the unique sales by 16.76%. Better keyword targeting helped us increase the average sale price from $1,049.65 to $1,096.84.
Both of these combined allowed us to increase the clients total revenue by a whopping $42,733.00 per month, in the first month.
Below are the same client’s results over 2 months. This time we compared the previous 2 months to the 2 months from when we started SEO for the client. If you divide the increase by 2 you will see the client ended up with a net gain of $64,278.00 per month from the SEO work we completed after 2 months.
SEO case study #2
This is small E-Commerce store that we have the pleasure of doing Search Engine Optimisation on. You can see that within 2 months the unique purchases are up 53.54% over the previous 2 months, while the total revenue is up from $47, 369.00 to $68,488.00 for the period. Equalling a net monthly increase of $10,559.50 for this particular store.
SEO case study #3
This client in the solar power market is selling solar power products and installation services.
You can see that over a 3 month period we have increased their visits by 75.67%, which is a net gain of 2,271 visitors per month just from their organic rankings.
SEO case study #4
This is a small E-Commerce store selling men’s fashion items.
You will notice that over a period of 5 months we managed to grow this small company by just over 3 times (218.37%). See that the traffic is only up about 2 times on what it originally was. However this combined with better targeting resulted in us increasing the average sale value and also the conversion rate to arrive at more than a 3 X improvement.
SEO case study #5
This small women’s fashion retailer based out of Sydney is fun to work with.
See over 5 months we were able to increase their unique purchases by 798.76% (or 9 times). This coupled with us increasing the average sale value by $12.35% means a net revenue increase of $902.59% (or 10 times) for this clients business.
SEO case study #6
This was a brand new website that wasn’t receiving any free traffic from search engines before we started work on it. The business was selling advertising space but was spending a lot of money on paid traffic before hiring us.
You will notice that over 8 months we managed to increase the free traffic to the site by 457.90% (around 5.5 times) which allowed the website owner to charge more for advertising space.
SEO case study #7
This business is in an adult related market selling adverting and you can see that over the period of one month we manged astounding results with an organic traffic increase of 316.04% (4 times). We also managed to halve the bounce rate (the number of people that land on the page but don’t take any action) which increases the sites over all engagement and profitability.
SEO case study #8
This is a women’s fashion retailer that we love to work with and you can see that in the short space of a month we were able to increase their organic traffic from 107,441 to 128,060 (19.19%). With net gain of 20,619 visitors per month they are over the moon with the result.
SEO case study #9
We have the pleasure of working with this online fashion retailer and this is snapshot of 4 months after working on the site.
You will notice the increase in traffic of 45.43%, combined with the increase in average sale value of 6.78% results in a net revenue increase of 56.38% over the 4 month period. Which is truly more than this client had hopped for.
SEO case study #10
This is a brand new site that we did Search Engine Optimisation of for a law firm in Sydney.
We began the campaign at the start of January and you will notice after 4 short months we manage to get the average visitors up to around 60 per day. Not believing that web marketing works, this law firm has now become a raving advocate for business promotion via the internet.
PPC
Adwords case study #1
How We Increased An eCommerce Businesses Sales $13,824.50, Doubled The ROI And Cut The Ad Spent Cost by $6,318.83
Adwords case study #2
A Client Left Us To Try Another Agency Which Resulted To Their Cost Per Lead Going Up By 78% And Them Paying $5,640 Extra To Google.
Adwords case study #3
How We Reduced The Cost For This Manufacturing Business By 78% Within 4 Months.
Adwords case study #4
Here is a campaign we took over where the client was trying to run it themselves. They were getting untargeted traffic and no conversions while paying $1.61 per click to Google.
After 8 months they are now paying only $0.27 per click a cost reduction of 83% on their campaign.
Adwords case study #5
Below is another example of an AdWords account that another company was managing and we took over. We were able to reduce their cost per click by 60 cents with 4 months of taking over the campaign while increasing the conversion rate by (CTR) by 22%.
SOCIAL MEDIA
Social media case study #1
When we begun working with this medium sized retailer (around 85 physical stores) they had over 24,000 fans but only had .02% engagement with their audience! That is low!
After consulting with this client about their strategy we took into consideration their brand essence, audience, and their business goals to create a winning strategy.
After we implemented this strategy the client saw their fan ‘likes’ increase to 31,000 and their engagement went up dramatically in just 2 weeks!
From this customised strategy their business grew into a known brand in various shopping centres all over Australia. All due to shifting their business from inbound marketing to embracing the power of social media. The business grows stronger everyday through several social media platforms which are all relevant to the specific target market and effortlessly attractive more business each day!
Using these platforms we also increased traffic to their website, and their sales by 21% in just one month!
Social media case study #2
This Sydney based photographer was struggling to connect with his fans on social media. His fan base was slowly growing with family and friends yet this was not enough to start promoting his business.
After examining his Facebook we came up with a personalised strategy that would not only increase his ‘likes’ but more importantly increase his engagement and social credibility.
This clients business is highly visual, therefore his best options were to continue with Facebook while also having accounts with Pinterest and Google +. Combining this with a Facebook ads campaign, the client started to receive new leads and sales every week!
In less than four months the client watched his Facebook fan page grow steadily from 900 fans to over 1,800! His Leads increased by 50% and we saw his content become, on average 250% more viral.
Our process proves that with the right social media strategy customised to your business, you will be able to take a step back and enjoy watching your business grow.
Additionally, in just 1 month, the traffic to our client’s webpage dramatically spiked!
See the dramatic increase of engagement on the clients Facebook Fan page!
Social media case study #3
This client had been running Facebook ads in-house for six months, and although they had managed to get over 1,000 likes on their page they hadn’t managed to capture any leads. With a simple evaluation of their Facebook, we helped convert those ‘likes’ into leads and created a landing page which captured interested customers details, therefore creating this company a solid email list and database.
We then set up a number of ads and split tested them against each other. It was initially costing the client $11 per lead however after 3 months of our campaign strategy we were able to get the cost down to $4.80 which is well below the $7 per lead the client set for us!
As you can see below we now generate around 86 new leads for the business each week.
Social media case study #4
After spending $400 on a non-successful Facebook campaign offering a free 2 day event with no registrations, this client came to us deflated and defeated. Wanting to restore their faith in social media we helped set up a higher converting landing page and a sales funnel.
We then set up 6 different Facebook ad campaigns with 10 variations of ads in each. We started off getting event registrations at a cost of $76 per person and within 2 weeks cut that down to $43 per lead by optimising the campaign!
After another week we were able to reduce the cost per registration down to $27 average over all 6 campaigns.
In this same 3 week period we increased their Facebook fans by 8% even though this was a pure lead generation campaign, n
ot a “like” campaign. Their engagement is also up over 100% (people talking about this).
The other challenge that this company had, was only about 33% (normal for a free event) of people hat would register for an event would show up. We crafted a highly compelling email auto responder series to get people that had registered to the event.
The end result was that instead of 33% showing up a whopping 81% of people that registered for the event showed up.
Social media case study #5
Everyone wants more fans on their Facebook page and here is an example of building over 22,000 fans in less than 6 weeks.
This was a small campaign that some of Think Big Online’s staff ran as a side project, out side of work hours.
We used one of our 2 main “Like” strategies to build 22,000 highly targeted and engaged fans in under 6 weeks. We actually had to pause the campaign after 2 weeks (where you can see the flat spot) because the credit card that was used to fund the ads was stolen and we had to get a replacement card.
So it’s actually 22,000 fans in 4 weeks if you subtract the 12 weeks of no promotion in the middle.
Social media case study #6
Not only do we promote physical products and services, but also digital products. Below is a summary of multiple campaigns we had running concurrently for a client who sells digital courses online.
These courses are already made and so the margin on these is 100%.
After another week we were able to reduce the cost per registration down to $27 average over all 6 campaigns.
We have highlighted how much we spent on ads in RED and what we made back in GREEN over a 7 day period.
WEBSITE DESIGNS
naturallytimber.com.au
In a little over 2 months, we were able to increase this retailer’s traffic to their website by more than 3,200 sessions. There were 2,400 more users coming to their website, who were staying on the website on average almost a minute longer and looking at on average 2 more pages a session. You will notice a small increase in the bounce rate (4%), which can be expected with such a large increase in traffic.
shuttersaustralia.com.au
This specialist mid-sized retailer is a real success story for us. In just over a month, we were able to double the number of users coming to their website and with a slight increase in the number of pages this traffic looked at each session, we were successful in doubling their pageviews.
fusionpartners.com.au
With this client who is in the finance industry, we were able to increase the people coming to their website by over 150%. After some streamlining of their site and elimination of under performing pages, we were able to increase the time traffic spent on targeted pages with the flow on effect being that the traffic spent less time looking at other pages.
diamondscamera.com.au
This client is a large e-commerce specialist retailer. In a little under a month, after spending time streamlining their site we were able to reduce their bounce rate by almost 100%. We were able to increase the pages the traffic was spending time on and and also through building better internal page linking we were able to increase their pageviews by almost 100%.
FACEBOOK ADS
Facebook ads case study #1
How a brand new eCommerce business made $118,212.00 in 3 months using an advanced facebook ad strategy and a multi-touch behavioural marketing funnel
Facebook ads case study #2
Facebook image post campaign generated $75,512.46 in 1 month at 2.25X ROI
Facebook ads case study #3
Facebook video post campaign generated $19,260.32 in 1 month at 2.49X ROI
