Content marketing – are your potential online customers actually able to find your content?
Content marketing is all about content creation and is essentially aimed at engaging potential clients or customers on a level that it encourages them to respond. Well optimized web content improves your chances of getting your online consumer base to interact and hopefully engage your business. Now there are many kinds of web content that online business can publish and various users that they can interact or engage with which makes content creation one of the best solutions for online marketing. Unfortunately, many web marketing professionals also find it to be among the hardest.
Tips for content marketing
Popular tactics for content marketing
Many online marketers regard content creation as a vital aspect of their internet marketing strategy. Once you come up with your content, you’ll of course have to get it out there to do you any good. This begs the question, what are some of the most popular tactics for releasing your content online? Well there are certainly a couple of ways that anyone could look into to do just that which includes:
- Blogs
- Articles
- Social Media
- Events
- Newsletters
Anything that can be searched online is an opportunity for SEO
Content that appears on the SERPs is a good opportunity for optimization. It would be in your best interest to look into this. This begs the question though, what are some good examples of content which can be optimized? This includes among other things:
- Services or products
- Business or company information
- Relevant press releases or news
- FAQs and Help pages
- Landing pages
- Blogs
- Comments
- Status updates
Your online users have access to various resources and are likely to make good use of them
Online users have access to multiple resources and are likely to make good use of it even when certain products or services are recommended to them by family or peers from the social network. Social media studies had shown that recommendations or referrals taken from social networks are often cross-referenced and validated by online users using search engines – it’s almost unanimous!
Thus you need to keep in mind that accuracy and various channels of communication and disseminating information will make it a lot easier for online users to seek you out and engage your business online. More importantly, the easier the process gets for online users, the more reputable and reliable you appear to them.
Identifying customer behavior and persona
Prior to launching a content marketing strategy, there are several questions that online marketing professionals need to ask themselves regarding the behavior of their targeted online users. These questions can prove invaluable in one’s efforts in SEO and social media. These questions include:
- Their behavior in discovering, using and sharing web content
- What are they usually talking about through social media?
- What are the usually looking for using search engines and what type of content do they prefer?
Content creation ideas
Every bit of planning and application helps when it comes to creation content for your online marketing strategy. There are a lot of ideas that you can come up with when it comes to content marketing or web content creation. For one thing, you can engage the online community and benefit from that experience. Other ideas for coming up with content for social media and web marketing include:
- Asking online community questions and topics
- Check out popular queries from websites like LinkedIn and Yahoo Answers. Their Q/A database can be an excellent source of inspiration
- Check logged queries generated by your internal search engine
- Ask your employees or staff about the most frequently asked questions that they encounter on a day to day basis
- Gather data from web analytics to assess which queries or keywords actually drive traffic
