A surprising study was released by Wordstream in the US today where it was shown that on searches with “commercial intent” users were more likely to click on paid advertisements then to click on the organic search results.
This is interesting as in the past it has been thought that only a very small number of users were clicking on google ads and as such you needed to focus efforts on SEO to get market share. This latest research has only been done on a small market segment but shows promising signs for Google Adwords advertisers.
Read more about the study here: https://searchengineland.com/clicks-on-ads-127844
