Over the past few years Facebook® Advertising has become (In my humble opinion) the most powerful advertising platform on the Internet. Yes I know that is a big claim and I don’t take it lightly after being in online marketing for over 12 years.
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The targeting and remarketing capabilities of the platform are world class and while there are some small kinks in the system, you can’t ignore the speed at which Facebook® is iterating and adding to the sophistication of the platform.
The speed of development is a pain in backside for us because it means we need to constantly update our Facebook® Advertising trainings and develop new ones, but anyway I digress.
Take a look at this infographic, care of Headway Capital.