Recently a rumour started on mediafetcher.com about Eddie Murphy being dead and the news took off like a cat on a hot tin roof all over www.twitter.com
A lot of people use Twitter as news source and this example just goes to show how far things can be from the truth. This brings up the point that we need to keep our wits’ with us when doing market research for our campaigns.
There would be nothing worse than starting a campaign investing hundreds of hours and loads of money into something to realise that the info you based the campaign off was incorrect.
Make sure you always double check your stats against other sources and with your own common sense or you may end up looking like a Donkey…