One of the worse mistakes one can make in the ecommerce business is to put off their marketing strategy to the very end. Many look to ecommerce as an easy and convenient way to make money and jump into it eager to get their business websites designed and hosted as well as finding great deals in products or services to sell and setting payment or shipping options. The truth is that all these things don’t actually matter squat unless you approach ecommerce with a plan right from the start!
Think about it – if you had a plan right from the start and understood who your target is right off the bat with actionable items prior to the launch of your ecommerce website, your chances of success at success is that much higher compared to those who delve into the ecommerce business unprepared and haven’t thought about their marketing.
Regardless of what stage you are in your ecommerce whether you are a complete beginner or an a well established one backed by a large market share, you need to consistently think about your marketing strategy and plan how to effectively and profitably go about it in the months to come.
Too often in building an ecommerce website, designers go at lengths to convince you that you need something that looks fantastic and comes with all sorts of bells and whistles which if fine and does have some truth into it. However these people often don’t have a clue about the marketing aspect of running an ecommerce business such as:
- Up sells, down sells and cross sells
- Good e-mail segmentation
- SEO (search engine optimization)
- Dynamic websites that “learn” user behavior for improved user experience
More importantly, these people often don’t have a clue about good search functions. It can be one of the most profitable elements on an ecommerce website and if you are not already implementing such a function right from the start, you could be losing out on a lot of money by failing to set it up in the first place.
Indeed no matter what level you are at, think about your marketing approach and your overall strategy! If you found this useful please subscribe to our channel, share the video and leave a comment below. I’ll be seeing you in the next video!