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Google AdWords Editor 12 is Now Available: Here’s What’s New

Google Adwords Editor Version 12.1.2 is now available for us to use!

In addition to its new design, Adwords Editor version 12.1.2 also includes custom rules, faster account downloads, support for bidding to maximize conversions, and more.

Faster Downloads

When you download or update AdWords editor to version 12, more of your data from the previous versions will be transferred over. This will result in your account information downloading faster than before. Believe me its true!

Refreshed Design

Google has updated the design of AdWords Editor to make the look and feel more consistent with the rest of Google’s products.

Keep in mind that the new material design will not in any way change how we use Google Adwords Editor, the update is purely cosmetic.

Custom Rules

AdWords Editor 12 allows advertisers to set custom rules for ads according to the advertiser’s own best practices.

For example, if you want all of your search ads to contain four or more sitelinks as Google suggests, you can set that as a custom rule. AdWords Editor will then alert you of campaigns or ad groups that are not following your custom rules.
Custom Rules1

Bidding to Maximize Conversions is now Available

The Maximize Conversion option that can be seen in the Adwords Interface is now also available in Adwords Editor. Again the Maximize Conversions automatically sets the ideal bid for each ad auction, which helps you get as many conversions per day as possible according to your daily budget.
Maximize Conversions

Other Features

Among the other features that can be seen in Adwords Editor Version 12.1.2 is the ability to upload all 20 images all at the same time. It also has new customization fields for responsive ads that will definitely be helpful for us.
This fields are: “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”
Responsive Ads

Download or Update your Adwords Editor to Version 12.1.2 so you can start using this new features. Enjoy!

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