If you’re looking for the text book example of how not to handle a social media crisis then there’s a perfect example going on right now with a US based fast food restaurant. Chick-Fil-A has just been caught out using fake Facebook profiles to respond to consumer complaints, trying to diffuse some of the social tension.
Find out more here https://gizmodo.com/5928926/chick+fil+a-got-caught-pretending-to-be-a-fake-teenage-girl-on-facebook
