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In a recent study by Web Marketing 123 SEO was found to contribute 53% of all leads generated from online marketing ahead of PPC 28% and social media 19%.

Suprisingly the report also cover that 75% of business to consumer businesses actively use Facebook for marketing followed by 8% on Twitter and 6% on Linkedin.

B2B businesses were more evenly spread with their social activities having 34% using facebook, with 26% Twitter and 25% Linkedin.

With only 46% saying that their main objective was to generate more leads online, the question becones to be asked “we the other 54% involved for Branding?”.

You can download the full report at