In a recent study by Web Marketing 123 SEO was found to contribute 53% of all leads generated from online marketing ahead of PPC 28% and social media 19%.
Suprisingly the report also cover that 75% of business to consumer businesses actively use Facebook for marketing followed by 8% on Twitter and 6% on Linkedin.
B2B businesses were more evenly spread with their social activities having 34% using facebook, with 26% Twitter and 25% Linkedin.
With only 46% saying that their main objective was to generate more leads online, the question becones to be asked “we the other 54% involved for Branding?”.
You can download the full report at https://go.webmarketing123.com/seland-state-of-digital-marketing-report.html