In recent times Bing has been slowly edging it’s way towards taking over some of Google’s market share. Now I’m not talking significant numbers, it’s just a few percent of the market share, but still it’s enough to ruffle feathers at Google.
Google’s going to be even more annoyed as Microsoft’s adCenter has recently been testing a new feature, Product Listing Ads. These new ad units look extremely similar to Google’s own Product Listing Ads and seem to be launched as a “copy”.
The reason why Microsoft’ introducing them is obvious, they’ve been hugely successful for Google, and they’re wanting to get the same effect. Check out the ads here: https://searchengineland.com/confirmed-units-resembling-product-listing-ads-appearing-on-bing-128422