As Yahoo’s CEO takes the reins and starts to make change in order to stop the slipping share price and drive up revenue there is speculation as to whether a Yahoo and Google relationship will be forged.
Currently Yahoo has a search deal with Microsoft but it hasn’t been generating amazing financial returns. Possibly a deal with Google could see those returns increase resulting in a stronger profit result.
Google would certainly welcome a move like this; it would strengthen their position in the search market.
Find out more here: https://searchengineland.com/yahoo-microsoft-search-alliance-google-127843
