Is investing to an SEO service worth it? This is one of the many questions that pop up to the mind of online business owners that are freshly introduced to SEO. Since it is relatively new to them, it is normal that they would have second thoughts and thoroughly analyse if availing such service will be all worthwhile.
To answer this bugging question, I would say that engaging in an SEO service is like buying your business an airplane ticket that would take it above the sky, especially if you fell in the lap of the right SEO Company that definitely knows what they are doing and has sufficient amount of expertise. There are a lot Internet Marketing companies that offers the same service and you should be very careful in selecting which one would lead you to the pedestal of success.
Search Engine Optimisation brings a lot of benefits to online businesses and it has been one of the most cost-effective and long term solution to driving targeted visitors to a website, thus increasing its conversions and sales. Many online businesses had experienced quick ROI within just a couple of months by dominating their competitors in major search engines such as Google, Bing and Yahoo.
Compared to Google Adwords and other forms of paid marketing, SEO anchors you toward long term success without then need to spend some serious cash. Traffic from paid advertisements is just temporary traffic which is generated as long as you got funds to fuel it. Companies with the huge amount of budget mostly win this type of game. This has been one of the major hindrances why small businesses are having a hard time to compete with big brands.
And since paid marketing is a costly venture, another downside is the great challenge to regain what you spend, unlike in SEO where you don’t have to pullout huge chunk of your budget to get traffic. The price per click also seems to increase in a very short time especially for competitive keywords. These really affect the ability to achieve speedy ROI and income growth.
SEO traffic also stays for a long period of time especially when you managed to get majority of your keywords rank on top of search engines. In contrast with Pay Per Click advertising, where the traffic stops coming once your funds run out. Imagine having a steady source of organic traffic, the type of traffic that converts very well.
Imagine a huge percentage of people searching for products and services online, it’s important that you are right there at the forefront during their search process. Be sure you are ready to serve them with what they need and provide exceptional user experience.
In summary, I would say that adding SEO to your business is a valuable piece to having a successful online Marketing venture. If you are still hanging and need someone to shed a light on your Search Engine Optimisation or other Online Marketing plans, then feel free to send your queries to us here. We will be happy to help you and provide FREE SEO audit for your online business today!