Recently Sabel Harris, lead marketing maven at TrackMaven gave three tips for brands that want to create and maximise their identify through Instagram like some of the top-performing Fortune 500s. Based on TrackMaven’s findings, Harris said brands big and small should know:
1. Videos are Effective
Although released only a few months ago, videos are only slightly less effective versus pictures in the terms of interactions they received while looking at the Fortune 500, which can account for how new they are. On average, a video on Instagram can get up to 24 interactions (sum of comments and likes).
Videos on Instagram provide two advantages:
First because of the slow adoption rate from the Fortune 500, other brands can lead the way by providing a different variety with pictures and video. Second, at 15 seconds long and the capability to upload videos that weren’t taken with the app, brands have the ability to enhance their videos more. Instagram functions as a highly visual platform; but taking it a step further by adding more videos to your account can give you an advantage with your followers.
2. Multiple Hashtags Work
It’s often considered a social media faux pas to use more than two hashtags in a tweet; however, on Instagram, that rule can be thrown out the window. The data proves otherwise for bigger brands, showing that four to 11 hashtags can increase up to on average 77 interactions per Instagram post.
When you’re incorporating hashtags into your Instagram post, try to integrate them seamlessly into your post caption as opposed to jumbling them all at the bottom.
3. Your Posting Schedule: 24 Hours a Day, 7 Days a Week
Even though most social media sites have an optimal time to post, Instagram users are on the platform interacting at all hours of the day and every day of the week, especially since users are actively on Instagram through their mobile devices.
The Fortune 500 are posting the most during business hours; however, the interaction levels don’t point out a clear winner for the optimal time to post. People are rarely away from their phones, so posting at different times of the day ensures advantageous mobile strategies for different audience segments. Because there isn’t a finite time to post like on other social media outlets, brands can use this to their advantage to find what is right within their audience.
Does your business own an Instagram account? If not check out some of our favorite accounts below and comment on your favorite!