What if your company could advertise to thousands of people at the same time while specialising in each different location or region and make a decent return? This is possible through the innovation and ideas of Eyeview technology.
By seamlessly integrating real time messaging into video, Eyeview provides personalised video advertising to its clients. In its head quarters of New York, Eyeview is broadcasting quality individualized viewing experiences which amplify any brands marketing message to their specific audience.
You can view some of Eyeviews personalisation below.
What separates this form of advertising from traditional video marketing is that an ad for a nation retailer can be tailored to highlight local stores and deals. Although the examples in the video are mostly focused on location, Oren Harnevo, CEO and co-founder said ads can also be personalized based on things like weather and time of day.
Additionally what makes Eyeview king is that their personalisation happens in the video itself instead of being altered using flash banners or other overlay. This means a company can produce as many versions as they like and deliver the correct version of the video to each target market while being able to also update information like pricing and deals.
Eyeview has taken their efforts to another level by making their product even easier for companies to use as there is no integration required from the video publishers, meaning their personalisation works across all devices.
Harnevo stated that, “In the cloud we’re creating hundreds of thousands of videos that you can then use in mobile, in connected TV, with no limitations… this is a real play for cross-platform, cross-stream personalization.”
Although Eyeview took time making its initial entrance into the U.S. market, they are now working with big advertisers like Land Rover, Lowe’s, Toyota, Paramount and Target. Not convinced by the big names? He also added that revenue grew 6x between 2011 and 2012, and it’s on-track to grow the same amount in 2013.
With funds raised to a total of $19.4 Million, Marker and existing investors, Lightspeed Venture Partners, Gemini Israel Funds, and Nauta Capital continue to supply the new funding that will go towards expanding Eyeviews market and developing technology.
How does Video advertising affect you? Or are you completely oblivious to any advertising out of your mobile screen…or? Tell us what you think!
