Recently Facebook rolled out embedded posts to make it easier for people to share posts from their Facebook page to other users of the web. Soon you will be able to add public posts from Facebook to your blog or Website through this neat social plugin.
When you have chosen the content to embed it can include anything from pictures, hastatgs, videos and other various forms. The benefit of embedding your content gives people the option to like or share the post directly from the embed.
For example, after the royal baby was born The Official British Monarchy Page published this post. Despite the content being embedded, users can still click to either “Like” the page or can still click on the #RoyalBabyBoy hashtag directly from the embedded post to discover similar content on Facebook.
Now have a look at this picture Andy Murray shared after winning the 2013 Wimbledon Championships. Because the picture was embedded, and as his fan page is on “public” people could directly like his fan page simply by clicking the “Like Page” button in the upper right hand corner.
Lastly this new installment is optimal for journalists, news reporter’s and of course bloggers. Now when you wish to post detailed commentary about world events, fashion, sports or any news to your timeline you can present it in a neat embedded post. Simply click “See more” to expand the embedded post to read the full story. Conveniently if you enjoy what you read you can also click “Follow” to subscribe to more posts from the author.
Firstly this tool is not readily available as yet; however it is in the pipe line and will be available for users who have “open” profiles. To embed a post, firstly check if the post is public by hovering over the audience selector in the top right hand corner of the box. Let me remind you only public posts from Pages and Facebook users can be embedded. If so, click the “Embed Post” option in the drop down menu.
Then copy and paste the code into your website…
And now you can like and share the Embedded Post directly from your web page!
Now you will be able to interact with people with Embedded Posts by:
- Liking or sharing the post directly from your web page
- Liking the Page or following other posts from the author using the top right button
- Visiting the post’s comments, photos, hashtags and other content on Facebook
If you’re running a Fan page on Facebook then this is ideal to draw traffic from your page to your site and visa versa. These new features will optimize your share ability and help you to share the ground breaking news important to your viewers. Facebook is now working with CNN, PEOPLE and Mashable to master this new tool.
What opportunities does this new tool hold for your business? Are you excited or does this feel like just another pointless update? Tell us what you think!
Click here to view the original story Facebook software Engineers Dave Capra & Ray He.
