Social Media Managers are definitely not a psychologist, but we have commonly observed that majority of successful social media marketing campaigns employ psychology in both paid and organic contents.
Well, the reason why this effectively works is very simple.
You cannot expect to achieve social media success if you do not understand your audience.
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In fact, marketing and psychology have gone hand in hand ever since the advertising industry became more competitive. And, in this article, we will talk about the Top three (3) Psychology Tips for Social Media Marketing.
Post Something People Can Proudly Share
Sharing is not a new thing. Before social media platforms, people used to share great kinds of stuff over lunch. The way of sharing has just upgraded together with the digital age.
According to a Social Media Research, 68% of people say they share to give others a better sense of who they are.
‘WHO THEY ARE’ particularly answers to these five (5) categories.
- What do they do?
- What do they like?
- What do they love?
- What do they care about?
- What are they interested with?
That’s why big brands like Apple, Nike, Sperry and more can easily get shares. This is form from the social buzz of ‘goals’ and ‘needs’ which is very common to most social media users nowadays.
Post Something People Can Relate to With Someone
This is the most common thread tactic for the online communities such as 9Gag, Buzzfeed, Insider Australia.
Here is a post sample to help you imagine what we mean.
Post Something People Can Like
We are all guilty of liking what we like, right? Whether it’s our crush posting a new picture, our Hollywood celebrity idol, new shoes, makeup highlighter and more. The key to this is to make your photo worth liking.
Your photo should make your target audience say in mind that “I like that” actual or edited pictures can actually work well on this part.
Here is an excellent example of Sephora’s Facebook fan page.
Overall, there are many ways on how can stay engaging. However, you should also remember that your Facebook Fan page and other social media platforms should resonate your brand and not all engaging contents may apply. It all depends on the industry that you belong to. You should always remember to make everything look professional in terms of your branding and tone.
If you also want to master the art of selling without selling. You can also join our free training to attract more ideal clients on Facebook.