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A Sneak Peek at the New AdWords Interface

Google AdWords is starting to roll out and test a brand new AdWords interface among advertisers big and small. Although this is not yet expected to roll out until 2018, here are some details and tips about what to expect and how you can look forward to using it to improve performance.

Some Major Changes

Among the major differences between the current AdWords UI and the new interface is the removal of the top navigational tabs for Campaigns, Ad Groups, Settings etc. These tabs are replaced in the new version with a left-hand navigation menu for everything from Campaigns and Ad Groups to Settings and Change History.

Some Value-Adds

One of the most exciting new features of the new AdWords interface is improved data visualization. The Overview tab, as seen below, will make it easy to see and understand performance by device, day or hour.



Improved Time Period Navigation
With the new UI, you can click a single button to view the previous month instantly.


Advanced Bid Adjustments
Another new addition is the “Advanced Bid Adjustment” section that allows us to adjust bids for call extensions to ensure that this extension shows more often. Advanced Bid Adjustments provide a fantastic opportunity to adjust bids and strategy based on interactions besides just conversions or clicks. Advertisers that do most of their business over the phone will find this particularly helpful, as they can make sure their call extensions show as frequently as possible.

advanced bid adjustment

We are already excited about these new features, and looking forward to seeing how AdWords continues to develop over the next year.