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E-Commerce Marketing Tip #4 – Using Social Proof

Leveraging social proof for ecommerce success

Now let’s say you are walking down the street looking for a good place to eat. You will likely walk past restaurants that hardly have any people in them and go somewhere jam packed with happy people having great time thinking that it’s got to be the place to be. As consumers, people are instantly led to believe there must be something great about such a place that it draws in so many people when there are hardly any of them in others.

The same thing can practically be said about running any kind of business online. You can’t expect visitors on your ecommerce website to feel confident about doing any kind of business with you if they don’t see a lot of people talking about, sharing or liking the products or services that you offer. Not surprisingly, such prospects are likely to move on and take their business elsewhere assuming that your business isn’t any good.

So what are some of the best ways to leverage social proof and attract the interest and confidence of prospects in your ecommerce business? Well for one thing you would want to make sure that you actually have social media sharing buttons on your website. Such buttons would make it more likely for website visitors to pin, like, tweet and share your website dramatically increasing social proof and buyer confidence.

Now it’s all about making visitors as comfortable as possible with your ecommerce website. The more comfortable they are, the longer that they are likely to stay on your website and actually purchase something.

Indeed it’s important to have social media sharing buttons on your website as soon as possible. It won’t cost you much and are relatively simple for web designers to install and integrate. The main social media sharing buttons that come highly recommended for an ecommerce store includes:

  • Facebook
  • Twitter
  • Pinterest
  • Google+


The social media sharing buttons mentioned above need to be present on every product or service pages on your ecommerce website. These sharing icons will help people spread the word about your business and the products or services that you offer. You might also want to consider implementing social media sharing buttons on your entire website for an even more effective strategy for leveraging social proof in your ecommerce business.

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