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How to do Facebook Retargeting with Email Lists

Using your email list to target the ideal audience

Did you know that you can use your existing email list to target your ideal customers on Facebook? If you don’t know how to do this then read on because you are certainly in the right place. In this piece, we aim to show you exactly how to do this!

So how do you use your existing email list to target your ideal customers on Facebook? Well you can start by uploading your email list on Facebook and group them into different types of audience. To do this, all you have to do is go to Facebook Ad Manager and go to your “audiences”  and select “create an audience”. You can then choose “custom audience” and proceed to “customer list”. You will then be presented with a dialog box and from here you can upload your email list simply by specifying the file on your computer or dragging it unto the window. Make sure you select “Email” as data type and click the “Create Audience” button.

At this point, you have finished uploading your email list on Facebook and the system will match those emails with registered users on Facebook. From there, you’ll have a list of audience that you can target with your Facebook ads via the Facebook campaign editor.

Of course in order to successfully market on Facebook, you’ve got to extend your reach and you can do that by selecting your desired audience list and go to “lookalike audience”. What this allows you to do is adjust your ad’s reach, to target people who will be interested in what your business has to offer based on similar interests with people that are on your audience list. You can specify an interest, country of origin and the approximate number of people that you’d like to reach out to.

So there you have it! That’s how you target your ideal customers on Facebook using your existing email list. That wasn’t so hard now was it? It’s a relatively simple process and one that is certainly well worth the effort as it helps you make the most out of your online marketing campaign. You can check out for more information about the matter.