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What is Facebook Remarketing?

What is Facebook Remarketing?

Are you wondering about Facebook remarketing and how you can actually use it to dominate your industry? If so, then you are definitely in the right place and in this piece, we aim to help you unravel a few things:

  • How does Facebook remarket work?
  • Why is it important to create a Facebook remarketing list?
  • How to create retargeting ads?
  • Using negative audience/targeting so you won’t be wasting your time and money showing ads to people who’ve already subscribed to your list or who’ve already bought your product or service.


So first is Facebook remarketing; it’s basically a feature on Facebook which is represented by a piece of code called the “remarketing pixel”. You can install this code on your website  and once active, each visitor to your website is then added to your remarketing audience. It’s an extremely powerful stuff as it allows you to create your remarketing to target specific people who recently visited your website.

So how do you set up Facebook remarketing? All you have to do is go to your Facebook Ads Manager and under tools select “Audiences”  and it will take you to the relevant page. Choose “custom audience” and from there go to “website traffic”.  On the next window you’ll have several options – for as setting it up, you’ll need to go with “anyone who visits your website”.  Make sure you tick off “include website traffic” and set the timeframe to “in the last 180 days” or whichever you feel is most appropriate. The latter only represents the maximum number of days during which Facebook will gather information on audiences that have recently visited your website.  The last thing you need to do is specify and audience name and click on “create audience”. It’s not at all difficult nor will it take much of your time. You only have to set up Facebook remarketing once and it’ll provide you with valuable data that you can use for your campaign.

Once you have created your audience, the next step is to view the “pixel” or the code that you’ll add to your website. To do this, all you have to do is select the audience you’ve created and under the “actions” tab, select “view pixel”. You’ll then be shown a window containing the code that you’ll need to install on your website. Simply copy the code and paste it to your website. If you haven’t got a clue about how to do all these then you can simply pass the code to your developer and they ought to be able to take care of the rest.

Once properly installed, that specific audience will then be listed as “Ready” under the ‘Availability’ section which would indicate that the code was installed properly and can begin telling you the number of people who’ve recently visited your website. So that’s how you create the Facebook remarketing pixel! Moving forward, you can simply select that audience for your Facebook remarketing if you specifically want to show that ad to people who’ve recently visited your website. Just think about the things that you can accomplish with such a powerful code on your website; if anyone visits your website and leaves, you can then run ads designed to specifically try and convert those visitors into an actual sale.

So there you have it – Facebook remarketing and how you can use it to dominate your industry! Got any questions or perhaps you’re looking to get started with some professional help on the matter! Check out Think Big Online; we’d be more than happy to assist you with everything you need!