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How to Use Facebook Ads for Lead Generation

Are you a business owner struggling to generate profitable leads for your ads? If you’re not already using Facebook to obtain the leads, then you can bet that your business is missing out a lot.  No need to fret though; in this article we aim to show you how to do just that.

Now Facebook is actually promoted as one of the most effective tool for business lead generation as of 2015. Now is as good a time as any to learn about how to use Facebook ads to generate profitable leads for your business. Let’s get right to it!

So how do you generate leads using Facebook ads?

You’ll find the option under the Facebook ads manager but first things first; you need to have a landing page for your business. Don’t know what it is? Well it’s basically a page on your website which has one sole purpose – to collect the contact information of your website visitors. You might have already seen one yourself; offering you free products or information in exchange for your name, email address and phone number. You can also specify a particular “call to action”, for instance watch a video; in any case, it’s a great way to build a list of a targeted audience with whom you can profitably market your products or services to.

Once you’ve got the link to your landing page you can then post the link to your Facebook page. Make sure that you set an interesting image to accompany the post to better captivate the attention of your audience. At this point you can go to your Facebook Ad manager and simply set that post as your ad. Save your settings and once approved, Facebook will then start running the ad.

Once started, people will start seeing your ads on Facebook and once they click on it (the link or the image), it will take them to the landing page that you specified. From there, you’ll be able to collect all the information you need from your audience on Facebook, thereby building you a good list of leads that you can market your products or services to.

So there you have it – that’s how you set up Facebook ads to generate good leads for your business! Would you like to learn more? Get in touch with our team of digital marketing experts at!